Page 06 · Outreach
Media, Outreach & Influencer Plan
Earned media, civic co-promotions, and creator partnerships built to amplify every campaign moment.
Media Partner Targets
Three+ partner relationships secured for earned coverage throughout the year.
| Outlet | Format | Angle | Status |
|---|---|---|---|
| KHOU 11 CBS | TV Broadcast | "13 Cares" community segment alignment | Not contacted |
| KPRC 2 NBC | TV Broadcast | Community spotlight features | Not contacted |
| ABC 13 | TV Broadcast | Community segment + tournament coverage | Not contacted |
| Houston Chronicle | Print + Digital | Education + community giving beat | Not contacted |
| Bay Area Citizen | Local Print | Hyper-local Clear Lake / League City reach | Not contacted |
| Houston Public Media | NPR / Public | In-depth education feature | Not contacted |
Influencer Strategy
10+ creators for authentic community storytelling.
| Audience | Platform | Why | Status |
|---|---|---|---|
| Local Mom Blogger network | Instagram / TikTok | CCISD parent reach | Outreach |
| Clear Lake Lifestyle creator | Community events lens | Outreach | |
| Houston Golf Pro voices | Instagram / X | Tournament amplification | Outreach |
| CCISD Teacher influencers | TikTok | Authentic classroom storytelling | Outreach |
Earned Media Beats
- Jun 2026Campaign launch press release
- Aug 2026Back-to-school supply drive coverage
- Oct 2026Tournament countdown — sponsor highlight series
- Nov 2026Tournament day coverage + scholarship reveal
- Dec 2026Year-in-review impact story (major press release moment)
Why Influencers Matter
Authentic creator voices reach CCISD parents in the channels they actually use — and sponsor co-branding with trusted local voices outperforms traditional ad spend by a wide margin.